G.S.A.R. Marketing has been in the business of sales and marketing of international travel and tourism for 30 years. In this long period, GSAR Marketing has successfully represented, in the Iberian Peninsula, large airlines such as Braniff and American Airlines, COPA, TACA and Frontier, as well as smaller ones such as Hawaiian Air and Renoair. Also, GSAR Marketing represented hotel chains such as Othon Hoteis of Brazil and Hawaian Pacific Hotels and individual properties as Saddlebrook in Florida, as well as Tourism Offices such as Bahamas Tourism.
G.S.A.R. Marketing has been successful in considerably increasing revenue from the Iberian marketplace of the air transportation companies it has represented. And example: Off-line revenue for COPA out of Spain and Portugal was increased from US$2.000 in 1994 to US$ 700.000 in 1996, to over $3.000.000 in 2005, of which more than 1.000.000 was for direct sales by G.S.A.R. Marketing’s: direct tickets sales in the Madrid office. GSAR was number one gsa in sales in the World for COPA. Similar results were also obtained for American Airlines, a larger carrier.
Same success was reached with hospitality companies such as Hawaiian Hotels, Florida’s Saddlebrook Resort of Florida and others. G.S.A.R. Marketing sales performance on behalf of Othon Hotels, the largest hotel chain of Brazil was outstanding, making Spain the second –after the USA- largest corporate business market for Othon.
G.S.A.R. Marketing success was a consequence of implementing creative marketing policies, and the outstanding customer service given by G.S.A.R. Marketing staff. This quality service is obtained by keeping highly professional and well trained personnel, with up to 25 years of antiquity with the company.
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