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Ramón Álvarez
President and Managing Director
President and Managing Director of Convenco-Incentive Solutions and G.S.A.R. Marketing, he started his carrier in American Express, Madrid, from where he was transferred to Los Angeles office. Later, he was District Sales Manager of National Airlines (later Pan Am) and Regional Director of Peruvian Airlines, both in Los Angeles, California. At this time he founded and presided the first Regional Chapter of SATO (South America Travel Organization) in the USA. Based in San Francisco, he was appointed the first Sales Director of Club Med for the USA, assisting to introduce the club into the US market.
Ramon Alvarez returned to American Express as staff member of the company’s Travel Division President and put in charge of Special Markets for North and South America, based in the American Express Headquarters in Wall Street. Hired by Iberia Airlines to open and direct its Incentive and Convention Sales Department for the USA in New York, he was founder of SITE (Society of Incentive Travel Executives), being its first Steering Committee President.
From New York he returned to Spain founding Convenco in 1974, a pioneering company in the field of incentive travel and meeting and event planning. In 1981 he founded GSAR Marketing.
Ramón Alvarez is Past-President of the first SITE Spain Chapter (Society of Incentives and Travel Executives). He has been a member of IMA (Incentive Marketing Association), MPI (Meeting Professionals International), ASAE and ACTE, and “Past President” of the PATA (Pacific Asia Travel Association) Spain Chapter. Mr. Alvarez has became disappointed with travel trade associations, because his conclusion that, at the end, they are plain collectors of members’ fees to feed their own executive and administrative personnel, so he does not belong to any association anymore.
Charo Trabado
Vice President of Sales
Master in Tourism, she had been in CONVENCO group from 1987.
Director of sales for Spain and Portugal of American Airlines (2 years), Taca Airlines (6 years), Copa Airlines (10 years) -all represented by GSAR Marketing-, accumulating 25 years of experience with G.S.A.R. Marketing in the commercialisation of trips, transport and tourism events, including sales and operations of incentive groups worldwide, as well as conventions, seminars, corporate product and events presentations within Spain and abroad.
Also organizing and operating promotions for international clients of tourism in Spain, Europe and the Americas, such as product seminars, workshops, destination presentations, events, campaigns of promotion, etc.
At the present time she is the Vice-president of Sales of GSAR Marketing and leads the commercialisation of all the fairs organized and produced by GSAR Marketing. From 1997: MITM Euromed. From 1999: MITM Americas. From 2006: CULTOUR, Global Heritage & Cultural Travel Exhibition.
Email: charo.trabado@gsamark.com
Patricia Ciruelos
Office and Exhibitors Affairs Manager
Patricia is a Graduated in Business Administration and Tourism Development, with the company since 1997. Besides of the previous sales and ticketing for Copa Airlines and Taca Group, Patricia is responsible for Exhibitor Registrations for all GSAR Marketing quality oriented shows –MITM and CULTOUR events–, as well as for the logistics and graphic art for marketing. At the present time she is also in charge of the group’s web pages administration and management.
E-mail: pat.ciruelos@gsamark.com
Gisela Matamoros
Hosted Buyers and Press Affairs Manager
Gisela is a Graduated in Tourism Management and Postgraduate in MICE Tourism Management, is responsible for Buyers and Communications for MITM and CULTOUR events. 7 years experience in the Tourism Trade.
E-mail: gisela.matamoros@mitmevents.com
Lola Olmedo
Account Executive
Lola is a Graduate in Tourism, is in charge of sales for MITM and CULTOUR events. 3 years experience in the Tourism trade.
E-mail: lola.olmedo@mitmevents.com
Ariadna Fernández
Account Executive
Ariadna is a Graduate in Tourism. She is in charge of sales for MITM and CULTOUR events. 3 years experience in the Tourism trade.
E-mail: gsar@mitmevents.com
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