G.S.A.R. Marketing is part of Convenco, a group of companies involved in the travel industry since 1974. The Convenco Group has successfully applied its deep and wide international expertise toward an important segment of national and international clients. The key of the Convenco Group success is precisely the understanding of multinational business and the translation of international commercial policies to the reality of the global market place.
The Convenco Group is formed by two companies, Convenco-Incentive Solutions and G.S.A.R. Marketing:
CONVENCO-INCENTIVE SOLUTIONS
A pioneer Incentive Travel House and Events Agency in Spain since 1974. It specializes in offering motivational promotions, via incentive travel programs, as well as organizing conventions, product presentations and corporate events internationally. Some of its clients include:
Abbot, Bimbo, Budweiser, Chrysler, Danone, General Electric, General Foods, Gillette, Grundig, Kelloggs, Kraft, Martini, Mercedes Benz, Nissan, Pepsico, Pfeizer, Playtex, Revlon, Smith & Kleine, Starlux, Tetrapack, Thomson, Zinzano, Etc…
For more details, please, visit: www.convencoincentivesolutions.com
G.S.A.R. MARKETING
Founded in 1982, G.S.A.R. Marketing is a global sales/marketing and communication company specialized in travel and tourism. Internationally, GSAR functions are to represent, market, sale and p.r. for international travel and tourism organizations and companies looking either to enter or to expand their market share in Spain, Portugal, Europe and the Americas.
G.S.A.R. Marketing’s ways of doing things is based on the company’s leadership and international background. Thanks to this, and the understanding of its international client’s goals and the ability to apply their strategies to the requirements of the local markets to obtain the desired results, G.S.A.R. Marketing has been able to obtain client’s objectives where other travel industry related companies had failed.
G.S.A.R. Marketing has successfully represented companies such as Braniff, Frontier Airlines, American Airlines, Othon Hotels of Brazil, Hawaiian Pacific Hotels, Bahamas Tourism Office, Saddlebrook Golf and Tennis Resort, Florida, Hawaiian Air, Aero California, Frontier Airlines, Taca Group, Copa Airlines …
G.S.A.R. Marketing also promotes and operates Marketing and Sales Seminars, Product Presentations, Workshops, roadshows and own Travel Trade Exhibitions, organizing annually, since 1997, three international travel trade shows worldwide.
G.S.A.R. Marketing travel trade shows goals had been to produce quality oriented trade fairs. G.S.A.R. Marketing believes that professional travel trade shows are a very valid marketing tool for both buyers and exhibitors for as long as there is a balance between supply –number of exhibitors– and demand –number of buyers–; the buyers are qualified professionals and the trade shows are directed to a specific market, as it is the case with MITM events, addressed to the business travel market, and CULTOUR, directed to heritage and cultural travel.
 , Meetings and Incentive Travel Market, since 1997, was held in Seville (twice), Vigo (twice), Marbella, Oviedo and Lloret de Mar in Spain. On board a cruise ship between Barcelona, Spain and Genoa, Italy; in Salerno, Italy; Lisbon, Portugal; Marrakech, Morocco; Prague, Czech Republic; Nice, France; Hammamet, Tunisia; and Cologne, Germany. www.mitmeuromed.com
 , Meetings and Incentive Travel Market, which is the unification of the former MITM Latin America and MITMarket, has been held in Guadalajara (twice), Merida and Leon-Guanajuato in Mexico; in Guatemala City, Guatemala; in Varadero and in Havana, Cuba; in Miami Beach and Orlando (Florida) and 3 times in Las Vegas (Nevada) in the USA; in Quito, Ecuador (twice) ; in Salvador de Bahia, Brazil, and in Cartagena de Indias, Colombia, and in 2011 in San Salvador, El Salvador. www.mitmamericas.com
 , the world first Global Heritage and Cultural Travel Exhibition, was held for the first time in Santiago de Compostela, Spain, followed by Cologne, Germany and in 2011 in Quito, Ecuador. www.cultourfair.com
Up to 2011, a total of 3,820 business and cultural travel buyers from 42 countries have been hosted by G.S.A.R. Marketing to attend its events and over 96,500 business meetings were performed at MITM and CULTOUR shows between these buyers and travel and tourism suppliers from Europe, the Mediterranean, Latin, North America and the rest of the world.
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