The 8th edition of CULTOURFAIR, the only B2B trade show exclusively focused on the cultural tourism industry, held in Madrid, Spain, the following month of November 7th - 9th. The event is held in the frame of celebrating the Capital Iberoamericana de la Cultura Gastronómica. This title has been awarded to the city of Madrid.

The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. All of them being executives belonging to the following sectors: tour operators, agencies specialized in cultural tourism, luxury travel, events, city-breaks, heritage, gastronomy, oenology, folklore, concerts, religious etc.
The workdays will include an exclusive networking program: welcome cocktail, work luncheon and networking dinner. Thusly, all contact with participants is ensured and your investment guaranteed.

“Excellent organization. See you in 2022.”  MTS Globe

“We can guarantee it has been very productive, we expect this will be the reactivation of MICE Tourism." Extremadura MICE

"We are extremely happy with the contacts made across these two days. Congratulations for your work." Turismo de Galicia

“We are very satisfied with this edition of Fitur MICE, the quality of the buyers was excellent.” Turismo de Andalucía

"We are very satisfied with the quality of the buyers. We even closed a group during the event. Congratulations." Visit Panama

  • Only VIP buyers are approved
  • More buyers than sellers
  • The preestablished appointments are announced via speakers every 15 minutes and are processed in the following order of priority: perfect match, exhibitor chosen, and buyer chosen.
  • 99.9% appointment completion rate
  • Exclusive networking program to consolidate lasting business relationships
  • Completely closed to visitors protecting the exhibitor’s investment.


Register NOW!

Would you like to participate as EXHIBITOR, BUYER or PRESS at our next event? There are great benefits.