What is MITM Europe?

GSAR Marketing has successfully organized, since 1997, MITM Europe, the pioneer and oldest international MICE trade show in Europe & Mediterranean in programming B2B appointments; including an outstanding interactive networking program that ensures direct contact between all participants. At MITM Europe the buyers’ quality is guaranteed, since they must pass a strict selection process and only buyers with high-potential business will be approved.

  • A two-day interactive forum, where up to 30 meetings are programmed per agenda.
  • Networking program ensures an average of 60 appointments.
  • Itinerant Venue to promote and experience new locations.
  • The fair is complemented with “Post-tours” for buyers and press.

Who can participate?:

MITM Europe does not accept visitors or on-site registrations to avoid Aisle sellers, protecting the exhibitor’s investment. Only approved hosted buyers and exhibitors owning a stand can participate.

  • Exhibitors: Tourism offices, convention bureaus, hotels, DMC’s, carriers, etc., worldwide.
  • Buyers: Corporate companies, incentive houses, international associations, tour operators, events, congress and fairs organizers, mainly from Americas and Europe.
  • Press: National and international journalists are invited.

The MITM System:

The MITM System develops an exceptional networking program during the whole event, generating synergies and strong business ties amongst participants.

Buyers are executives from international companies, carefully selected, decision makers with high business potential.

Throughout 58 editions celebrated in 37 cities across 18 countries, we have demonstrated that the quality of buyers assures that appointments are met within a 99.99%, guaranteeing the exhibitors´ investment.


24 countries with 250 participants

2.795 individual appointments

€ 234,900,000estimated business M/L

Past Editions

2022 Madrid, Spain
2021 Madrid, Spain
2020 Madrid, Spain
2019 Madrid, Spain
2016 Napoli - Palermo, Italy
2015 Calpe, Spain
2014 Cadiz, Spain
2013 Seville, Spain
2012 Granada, Spain
2011 Vigo, Spain
2010 Lloret de Mar, Spain
2009 Oviedo, Spain
2008 Cologne, Germany
2007 Yasmine Hammamet, Tunisia
2006 Nice, France
2005 Prague, Czech Republic
2004 Marrakech, Morocco
2003 Lisbon, Portugal
2002 Ferry Cruise (BCN to Genoa)
2001 Marbella, Spain
2000 Seville, Spain
1999 Salerno, Italy
1998 Vigo - S. de Compostela, Spain
1997 Seville, Spain

Become a Venue

Your city will benefit from the great advantages being the Venue of MITM / CULTOURFAIR.