The 13th edition of CULTOURFAIR  – the only international B2B tradeshow worldwide specialized in premium Cultural and MICE tourism – will take place from the 20th to 22nd of September. 

CULTOURFAIR aims to position high standing cultural tourism and to this purpose selects 50 premium buyers – decision making directors and executives – specialized in: luxury travel, events (sports, musical, wine, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious, etc.

The program for the event offers an agenda of up to 30 preestablished appointments with rigorously selected buyers. The workdays are completed with a high-standing networking program, boosting contact between all participants and fostering business-links, thus guaranteeing a return on investment.

CULTOURFAIR has taken place in ten cities across five countries, its latest edition was held in Seville in 2025, rated by all its participants as a resounding success in organization, ROI and quality, becoming a must-attend event and one of the leading international fairs in the sector. In said edition, approximately 2,000 business meetings were conducted with an estimated medium to long-term economic impact of 200 million euros.

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